![]() The fear all along was that the checks would be large but that the results would be underwhelming. The inevitable dominion effect is already underway with digital media brands expanding and radio hosts pivoting to podcasting. Joe Rogan cashed in for $100 million in a licensing deal with Spotify, Spotify struck a $200 million to acquire The Ringer and its podcast network, and Barstool’s multi-media brand received a $450 million valuation. ![]() The podcasting industry was one of the few bright spots of the pandemic-ridden 2020.
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